DEEP SURFACE was our winning scheme for the UTS Masterplan Hoarding Ideas Competition for the Broadway Facades. Our thinking began with a step back. ‘How could treatment of the significant quantum of hoardings associated with the UTS Masterplan serve to unify the campus in a time of interruption and confusion?’ This led us to a concept of a unifying colour, forming a cohesive backdrop to numerous creative ‘moments’ proposed across the campus.

UTS is now exploring possibilities to implement our ideas for Broadway along with other proposals across the campus.

PROJECT: University of Technology Sydney, Masterplan Hoardings

PROGRAM:Branding of Masterplan Building Sites

LOCATION: Ultimo / Broadway, NSW

YEAR: 2010

PEOPLE: Adam Russell, John de Manincor, Fransisco Layson.

CLIENT: University of Technology – Sydney

Share on Facebook Share on Twitter Delicious